Perfectionism is often seen as a flaw, but it sharpens specific strengths: observation, analysis, and strategy.

Like many perfectionists, I’ve spent years learning to manage its downsides while putting those skills to good use. Most people research before they buy, especially when the stakes are high, but often find the process overwhelming. The fear of making the wrong choice leads to hesitation or frustration. For me, research is instinct. I live it. My background, spanning France, the UK, Singapore, and Hong Kong, has shaped my approach to evaluating products and ideas. Each culture solves problems differently. I pay attention to those details.

When I notice a pain point, I ask: What would the ideal solution look like? Who’s doing it best? Then I go deep. I test, compare, and refine. The result? A shortlist of what truly works.